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But wait... This is the Internet -- a completely different medium with its own rules and potential uses. I put the emphasis on "potential" because that was all we had to hang on to. Sharks could smell "hope" a hundred miles away and hordes of self-proclaimed Internet Marketing gurus sprang up seemingly out of nowhere offering a variety of cures for non-productive websites. And why were websites so non-productive? Simple. No traffic.
A Band-aid is Not a Cure
Did their advice help at all? Yes and no. The most notable result and, by far, the most impinging was that Email Marketing (spam) spirals out of control becoming the number one marketing method of the day. It remains the number one aggravation despite well-intentioned attempts to legislate or regulate it.
Why, after all the pricey advice and billions of emails sent to unsuspecting victims, do websites still suffer from the malady of no traffic?
Believe it or not, you already know the answer... Consider your own reactions to sales pitches. You open your email and delete several seemingly unwanted junk mails before you really know what they are. You turn on your TV set to watch your favorite show and mute all the commercials being heaved at you or go grab a sandwich real quick. While driving down the road you turn up the radio when the music's playing and turn it down when ads come on.
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