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Soon we realized that if we wanted to stay in business, our clients needed to have a greater chance in succeeding. In order to do this they would have to provide fresh content for their visitors, update their websites often, and basically treat their online business like any offline business -- work it every day and take control of it. But how could they do this without learning everything we know? The search was on to find a system to use that was flexible enough to build custom sites as we always had before, but simple enough for our clients to take over the reigns once the website was built. Most of all, it had to be affordable and hosting requirements reasonable.
Big Brand Giants Infiltrate... Look Out!
Meanwhile the "Big Brand Giants" caught on and embraced this new Internet technology. JC Penny, Sears, Barnes & Noble were all wanting in on the action. Already possessing the necessary credibility, they entered the Internet game armed with massive marketing budgetsl. But the technology fell short of their aspirations... So they paid top dollar to the most skilled programmers/designers and made the first successful attempt in perfecting the ecommerce experience.
Despite their contribution to what would become the defacto standard look and functionality for websites, the invasion of the big brands was not necessarily a welcome epiphany. If you've ever seen how a Home Depot coming into your neighborhood literally wipes out all the small hardware stores in the area, you will know what I mean. Just how could the small online Netpreneurs exist alongside much less compete with these deities of commerce?
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