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As a web development company with nearly two decades of experience in website design and print media creation, we are always learning more about our craft and online marketing. This section of our website highlights various informative articles intended to help anyone with improving their online success.

Web Site Design Writing Content Website Promotion
Search Engine Optimization Search Engine Marketing Social Media Marketing
Business Strategies Linking Strategies Google


Successful Website Design Criteria

Web Site Design and Development
Written by David L. Smith   
Monday, 05 October 2009

We believe you don’t start the design of a new or revised website by sitting down with the designer and coder of the website. Rather, we recommend you review the approaches, ideas, processes and other methods listed below to determine if they apply to your situation.

Read more... - Successful Website D...
 

How To Write Effective Web Copy

Writing Content for the Web
Written by Nelson Tan   
Wednesday, 30 September 2009

Writing effective web copy begins with an understanding of what the goals of your website are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember, you are trying to get someone whom you can’t see and have never met take a step towards building a relationship with you or your company.

Read more... - How To Write Effecti...
 

21 Ways to Use Your Articles for Maximum Website Exposure

Website Promotion
Written by Eric Gruber   
Wednesday, 23 September 2009

Most people think article marketing is just about getting links. They couldn’t be any more WRONG!

Article marketing is about getting your message (in the form of articles) out to as many prospects as possible in as many ways as possible.

Read more... - 21 Ways to Use Your ...
 

Brand Your Business Correctly as First Impressions Count

Business Strategies
Written by Michelle Dale   
Wednesday, 23 September 2009

When someone has a great idea for a business, they often fall all over themselves in excitement and anticipation. They can’t wait to get to market, unfold their vision, and ride the high waves to financial freedom. Whilst enthusiasm and vision are important, you need to sit down alone for a little while and work out some of the basics. Before you even start telling anybody about your idea or what you may have to sell or promote, you must first figure out your branding.

Read more... - Brand Your Business ...
 

How Article Marketing Can Help You Even If You Own a Local Business

Website Promotion
Written by Eric Gruber   
Tuesday, 15 September 2009

Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing?

Read more... - How Article Marketin...
 

Why You Should Create Controversial Content at Least Once a Week

Writing Content for the Web
Written by Tinu AbayomiPaul   
Wednesday, 02 September 2009

Last week, like every other week, I wrote an article. This time I decided to syndicate it, something I should be doing twice a week, but only get to about 4 times a month, and that’s if I’m feeling up to it. This was one of the biggest traffic draws from a single article that I have had in years. It is still producing a steady stream of traffic, sales and subscribers as I’m writing this.

Read more... - Why You Should Creat...
 

What Comes First the Web Design or the SEO?

SEO Search Engine Optimization
Written by Dave Talbot   
Sunday, 09 August 2009

This really is the chicken and egg question of the internet age but depending on who you ask will determine the actual answer you receive. A graphic designer based website development company will argue in a majority of cases that the design comes first of course. And let’s face it without that aesthetically pleasing to the eye design a visitor will bounce off your site within a matter of seconds or so they would have you believe. But then that raises the big question of how did they get there in the first place?

Read more... - What Comes First the...
 

Is it Our Job to Educate Businesses in Tactical SEM?

SEM Search Engine Marketing
Written by John Sylvester   
Sunday, 09 August 2009

Around the middle of last month I received a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and found there was much to do.

Read more... - Is it Our Job to Edu...
 

Beware: SEO Scammers Ahead!

SEO Search Engine Optimization
Written by Andrew Plimmer   
Tuesday, 04 August 2009

All too many website owners, unaware of the many wolves in sheep’s clothing lurking out there, have fallen victim to scams run by alleged SEO (search engine optimization) businesses which offer unbelievable claims as to the levels of traffic and page rankings their services could provide them.

Read more... - Beware: SEO Scammers...
 

Social Media Marketing: How It Can Work for You

SMM Social Media Marketing
Written by Enzo F. Cesario   
Thursday, 30 July 2009

With so many things to consider when starting out online in the business world, SMM or Social Media Marketing can be one of the most important. This is a term that is used to describe how participating in differing online social groups can help a business generate traffic to their site to produce sales. It can also be of great assistance in building important business contacts that can help you become a reputable business on the Internet.

Read more... - Social Media Marketi...
 

Article Marketing Tips: 7 Ways Articles Can Boost Your Business

Writing Content for the Web
Written by Lisa Angelettie   
Monday, 27 July 2009

There are dozens of ways that articles can help blast your business ahead of the pack, but I have chosen to list seven of my favorites. Take a look and see which one is most attractive to you!

Read more... - Article Marketing Ti...
 
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