One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “State of the Union” on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving.

As we work with our clients who need web design and Search Engine Optimization (SEO) services, we observe that many are unclear about what their existing or proposed websites can do for them. To that end, we share with them the highlights of what works and we aim to educate interested clients about ever-changing web standards, good design, content, as well as sound SEO practices.

If you attempted to take a test without first studying, chances are you’d fail. Yet every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned test analogy, by putting up a website without having the slightest idea on how to promote it. And guess what happens – they fail. No, they don’t all fail but most do.

Google denies that they sandbox new websites. Yet, webmasters and SEO (Search Engine Optimization) gurus alike have been frustrated to no end by the Google sandbox effect noted when a new website is first launched and meets the Google algorithm. Whatever the reasons behind ending up there, time spent in the Google Sandbox is still important to your website’s success.

You have no doubt heard over and over again that “Content is King” when it comes to getting your web site well ranked and tons of targeted website traffic. But although you have religiously added content, you still cannot see any signs of improvement when it comes to receiving all that traffic and your legitimate online business is suffering.

Actually, getting in the #1 spot is best, but I will settle for the top 5 or even anywhere on the first page for very competitive keywords. Obtaining those top rankings for your targeted keywords in Google will obviously be very important to achieving your online goals.

As an editor for an online newsletter, I receive dozens of articles via personal submissions and article directories throughout the week. Many of these articles are extremely well written, many are very good, but unfortunately... Many are created well below industry standards due to poorly written or structured content. So, what makes for a good article and one that will actually be picked by an editor for publication?

It’s not an easy task to be successful at online marketing. One slip and you can practically watch your leads and sales roll down a hill and end up with some other company. Here are 10 key tips and suggestions to keep in mind as you make your way along online marketing routes.

When you begin your SEO (Search Engine Optimization) campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas about what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years.

Looking at the latest search marketing conference agendas, articles, and online news in the SEM (Search Engine Marketing) space, it certainly appears that social media marketing and networking are the wave of the future.

To a certain extent, they are.