Search Engine Optimization (SEO) is a science which is perpetually in flux. With each new day come fresh announcements which claim to revolutionize not just the industry but also the internet at large. Alongside these announcements are an almost limitless stream of blogs and articles written by self-labeled ‘SEO Experts’ which purport to provide guidance as to the definitive strategy to put your website at the top of search results.

If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot - and you don’t even need a website.

One of my favorite things I like to do when I’m online is browse the Internet and check out other marketing websites. I’m an avid reader, so when I come across a well designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. And if the site provides a pleasant reader experience, I’ll bookmark it and visit it again.

I get many questions about my job as a copywriter and SEO practitioner and for the most part, they follow a similar theme - ‘What do you do?’ and ‘Could I do it too?’ In an attempt to address these questions once and for all and possibly also give an insight into the life of an Internet marketer I’ve put together an article: this article.

I’m sure you’ve heard the old adage, “the more things change, the more they stay the same”. This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago, are just as effective today. In fact, some of the greatest ads in the history of advertising were written during the 50’s, 60’s and 70’s.

If you want to make more money in today’s competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best...

Think you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion?

One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 Search Engine Optimization related ideas or actions that people think are helpful, but which in reality won’t provide them with more targeted traffic to their websites.

If you are thinking about starting an online business, the first step you should take is to find a niche product or service. A niche is a product or service that serves a highly targeted audience with specific needs. Why is this important? Because with all of the different businesses establishing a presence online, it is important to choose something that caters to an underserved audience with a demand for a specific product or service.

Many small business owners I talk to always seem to be playing catch up when it comes to their marketing.

Last week when I told a small business owner that she was doing a good job with her marketing, she replied “Oh, but I have so much to do!” in an apologetic tone.

So I asked her, “What is it that you have to do?”