Google Adwords is an incredibly powerful marketing tool with an instant global reach that can take your business from nowhere to an overnight success. Why wouldn’t a new marketer take advantage of such a powerful tool? I can answer that question with another question. Why wouldn’t you let someone with a new driver’s license behind the wheel of a race car? Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of online marketing and it is not for beginners.

In the early days of the web most sites consisted of a handful of HTML pages. For smaller sites, it made sense for webmasters to use programs like Microsoft Front Page and Macromedia (now Adobe Dreamweaver) to edit their site templates, which usually contained the navigation, header and footer (the "shell" of the site), and individual pages.

When you’re doing article marketing, you need to create a steady flow of articles. You may be just getting started and haven’t gotten into a writing groove yet. Or maybe you’ve written tons of articles and are feeling like you’ve written about your topic in every way you possibly can.

One of my all-time favorite tv shows is The Twilight Zone. I particularly like Rod Serling's memorable opening narration:

"There is a sixth dimension, beyond that which is known to newbies. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, and it lies between the pit of newbies gullibility and the sunlight of their naiveté. This is the dimension of smoke and mirrors. It is a dimension known as SEO Scams and Newbies Realm of Gullibility."

As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing – Cost Of Customer Acquisition and Advertising ROI (Return On Investment).

Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you? I asked a potential new SEO Coaching client that first question last week. From my end of the phone call, it sounded as if he almost fell out of his chair!

A lot of businesses employing an SEO consultant or link building company will often spend countless hours checking their Google ranking to make sure they are seeing progress. But is this really necessary and are they focusing on the right aspects of the marketing campaign?

This morning I woke up to someone having submitted a pile of SEO questions using our newsletter question form. At first I thought, “Yikes, that’s kind of pushy to think I have time to answer all those questions!” But then I remembered that this was a newsletter week and I still had no idea what I was going to write about. A second look at the questions made me think that you guys would probably be interested in the answers to many of them, so it worked out perfectly.

Search Engine Marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales increase. Your ROI rises. Your revenues and profits swell. Your business enjoys stronger customer loyalty and branding in the process.

First, let’s define the term "Explosive Results" for our usage. A standard social media campaign helps spread the word about you and encourages other people to as well. An explosive social media campaign has inherent viral exposure, inspires community driven communication, helps make the web a better place, and even brings joy to people, however fleeting.