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As a web development company with nearly two decades of experience in website design and print media creation, we are always learning more about our craft and online marketing. This section of our website highlights various informative articles intended to help anyone with improving their online success.

Web Site Design Writing Content Website Promotion
Search Engine Optimization Search Engine Marketing Social Media Marketing
Business Strategies Linking Strategies Google


5 Best Practices for Content Distribution

Business Strategies
Written by Bradley Hess   
Thursday, 12 August 2010

Creating excellent content is a key element of optimizing your online presence. However, once you have created fantastic information you still need to properly disseminate it. You see... You may be one fantastic source of information, but if nobody hears you, does it matter what you've said?

Read more... - 5 Best Practices for...
 

Website Design: Planning is Mandatory for Success

Web Site Design and Development
Written by Daljeet Sidhu   
Tuesday, 10 August 2010

Every business aspires to showcase itself on the Internet. Website development is a tedious process that could be stressful at times. Below are some tips to get web development projects finished on time and within a planned budget. For suggestions that could prove helpful in the development of your new website, as well as improvement of any existing one, read on.

Read more... - Website Design: Plan...
 

7 Things That Customers Look For in a Website

Web Site Design and Development
Written by Pilar Torres Wahlberg   
Thursday, 05 August 2010

If you are doing business online, consider your website as your main product and your readers, your customers. You can’t always think that people really spend their time and money on your website. So it’s essential that you make a periodic audit to figure out if your customers have really meet their needs and not just reach out to them through social media and blogging.

Read more... - 7 Things That Custom...
 

Consider Font and Page Size When Writing for the Web

Writing Content for the Web
Written by Clinton R. Lanier   
Tuesday, 03 August 2010

Font type and size. What boring elements, but what important ingredients in any written communication. We often don’t notice font, even when we can’t read it: it’s almost completely transparent. Writing for the web however forces us to use a completely different set of rules, and those rules created for hard copy writing don’t really apply any more.

Read more... - Consider Font and Pa...
 

Article Submission Services: How To Find A Good One

Writing Content for the Web
Written by Steve Shaw   
Sunday, 01 August 2010

So, you’ve finally made the decision to make your life easier by employing the services of an automatic article submitter. That is a very wise decision, because if you choose the right service you can save a ton of time and vastly increase the effectiveness of your articles.

Read more... - Article Submission S...
 

How to Use Web Video as an Effective Communication Tool

Website Promotion
Written by Jerry Bader   
Thursday, 29 July 2010

Now that just about everybody is a believer in Web video, it’s time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract ‘Mr. GoodSearch’ and let’s all encourage them to continue, especially our competitors. Because as they stick to yesterday’s marketing tactics, we can capture market share by communicating using techniques that actually lead to more audience engagement, more memory retention, and more sales leads.

Read more... - How to Use Web Video...
 

Ways To Drive Free Targeted Traffic To Your Website

Website Promotion
Written by Cedric Welsch   
Sunday, 25 July 2010

It’s a sad thing to experience having a website developed at great cost and then it doesn’t get any visitors. Once the launching party celebration is over, you then begin waiting for any good signs to appear but soon, you find out that the visitor counter remains at zero.

Read more... - Ways To Drive Free T...
 

Does Your Marketing Stop When Your Content Starts?

Writing Content for the Web
Written by Mark Nunney   
Tuesday, 20 July 2010

Your website’s content will get noticed, get read and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here I’ll introduce you to some techniques you can use to make that happen.

Read more... - Does Your Marketing ...
 

14 Website Design Tips That Will Help You Convert More Prospects Into Buyers

Web Site Design and Development
Written by David Jackson   
Wednesday, 14 July 2010

If you’ve ever wondered what it takes to build a website that will convert prospects into buyers, this article is for you. While I’ve seen poorly designed websites make money, those types of sites are more the exception than the rule. It’s been my experience, most successful websites share common design characteristics that make them appealing to prospects.

Read more... - 14 Website Design Ti...
 

Brand Me: Defining Yourself

Business Strategies
Written by Brad Hess   
Tuesday, 13 July 2010

Define yourself. When beginning, this is the first step in branding yourself. You need to realize that you are very good, even an expert, at what you do. You surround yourself, either in your job or in your circle of friends, with others who are experts in what you know. Then, you begin to believe that everyone knows what you know and you see yourself as average and begin making mental statements such as, “What do I have to offer that is different or unique? Everyone knows what I know.”

Read more... - Brand Me: Defining Y...
 

12 Favorite and Little Known Tips for LinkedIn

SMM Social Media Marketing
Written by Elyse Tager   
Sunday, 11 July 2010

Most business professionals are on LinkedIn at this point.

LinkedIn tells us that:

  • LinkedIn has over 70 million members in over 200 countries.
  • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
  • Executives from all Fortune 500 companies are LinkedIn members.
Read more... - 12 Favorite and Litt...
 
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