As a web development company with nearly two decades of experience in website design and print media creation, we are always learning more about our craft and online marketing. This section of our website highlights various informative articles intended to help anyone with improving their online success.
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The Most Popular Social Networks and Who Is On Them |
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SMM Social Media Marketing
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Written by Caitlin Rambo
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Sunday, 27 November 2011 |
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How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected.
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Read more... - The Most Popular Soc...
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SEO Search Engine Optimization
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Written by Jill Whalen
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Sunday, 20 November 2011 |
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The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.
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Read more... - The Meta Description...
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How Should Webmasters React to Google Fresh? |
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SEO Search Engine Optimization
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Written by Titus Hoskins
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Sunday, 13 November 2011 |
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It's been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google's listings much fresher.
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Read more... - How Should Webmaster...
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Ending Social Media Marketing Confusion |
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SMM Social Media Marketing
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Written by Jill Whalen
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Sunday, 06 November 2011 |
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Consider this scenario: You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it's not.
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Read more... - Ending Social Media ...
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Are You Ready For Facebook Frictionless Sharing? |
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SMM Social Media Marketing
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Written by Donna Anderson
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Tuesday, 18 October 2011 |
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Sometime within the next few days Facebook is going to introduce Frictionless Sharing. Maybe it's already happened in your neck of the woods. If not, fear not. It's on the way. But the big question isn't when. The big question is, will you be ready?
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Read more... - Are You Ready For Fa...
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Too Much Traffic? Too Many Leads? Try Search Engine Optimization |
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SEO Search Engine Optimization
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Written by Scott Buresh
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Thursday, 13 October 2011 |
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Yes, you read the title right. Less traffic from organic search traffic can be better when the site attracts the wrong kind of traffic, and fewer leads can be better when the site attracts the wrong kind of leads.
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Read more... - Too Much Traffic? To...
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Twelve Clever Ways to Boost Your Traffic |
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Website Promotion
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Written by Terri Seymour
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Thursday, 06 October 2011 |
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Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent.
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Read more... - Twelve Clever Ways t...
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Six Ongoing Link Building Techniques You Should Be Employing |
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Linking Strategies
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Written by Matt Jackson
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Tuesday, 20 September 2011 |
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Finding effective and sustainable methods of building links to your website can prove challenging. However, with some effort or investment on your part, it is possible to enjoy an increase in direct traffic as well as a boost to your link profile and search engine rankings through an ongoing link building strategy. There are tried and tested techniques that have been used for years that help build links in volume, as well as techniques that aim to build a smaller number of links but of much higher value – the perfect combination for a natural looking and effective search engine link profile.
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Read more... - Six Ongoing Link Bui...
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Facebook Ads: Do You Use Them? If Not, Should You? |
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SMM Social Media Marketing
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Written by Gayle Hawks
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Monday, 19 September 2011 |
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Business owners are always looking to optimize advertising and use the best locations on the Internet. Ultimately, they need to measure whether the time and effort – and the money spent are worth it. Facebook is one of those prime Internet sites that is emerging as an attractive location for advertisers. With over 500 million active users – Facebook is a force to be reckoned with – and probably one worth considering for advertising your company’s goods and/or services.
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Read more... - Facebook Ads: Do You...
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Rankings Dropped? 9 Possible Reasons and 9 Ways Out |
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SEO Search Engine Optimization
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Written by Alesya Krush
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Thursday, 01 September 2011 |
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Sometimes SEOs and site owners encounter the problem of their sites
suddenly going down in the search engine results pages for no particular
reason, it seems. When this happens, it is often hard to figure out why
your rankings nose-dived.
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Read more... - Rankings Dropped? 9 ...
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QR Codes: What They Are and How to Use Them |
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Website Promotion
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Written by David Jackson
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Sunday, 28 August 2011 |
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What is a QR code? Basically, a QR code is a sophisticated bar code. So what makes QR codes
different than the typical bar codes you see on food products and other
items?
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Read more... - QR Codes: What They ...
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