The term “website writing” creates a notion that means everything from copywriting a landing page to SEO (Search Engine Optimization) writing. Other site owners even think of it as their product description content, reviews, and articles. But these writing styles really differ from one another.

How do you deliver a marketing message to a web audience that hates advertising? A few years back I proposed a solution based on short-form television style programs: the “120 Second Solution”, two minute brand-story commercials formatted in a mini three act web video presentation.

More and more people are starting their own online businesses, and the competition within any particular marketplace is getting more and more intense. This is why having the right website design is now such an important part of the success of any online enterprise. Remember, your web site is your store window and just like any good store, the best window dressing will attract the right customers in droves.

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure setup for failure. There are 1000s of abandoned sites on the web due to lack of careful planning. Before designing your website you should ask yourself some questions to avoid making mistakes down the road.

“Build it and they will come” the saying goes... Not!!!

You can build a blog or video site and you can still be lacking connections. Connection is the nuclear core of social media. But you must make an effort in order for that to happen.

Having a single website allows you to showcase all your services in one place. Imagine having multiple websites, each of which focus on a different service altogether. A single e-commerce website is likely to contain hundreds of pages which describe each product in detail. Having multiple micro websites would allow you to categorize the products and list them in their respective individual niche website.

Today one of the most popular ways to market any business online is using Facebook. Facebook allows you to put your business in front of thousands of people using different online tools. If done properly, you can establish a relationship and credibility with a large number of people - who in turn, will visit your website and purchase your products and services.

Search Engine Optimization (SEO) is a science which is perpetually in flux. With each new day come fresh announcements which claim to revolutionize not just the industry but also the internet at large. Alongside these announcements are an almost limitless stream of blogs and articles written by self-labeled ‘SEO Experts’ which purport to provide guidance as to the definitive strategy to put your website at the top of search results.

If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot - and you don’t even need a website.

One of my favorite things I like to do when I’m online is browse the Internet and check out other marketing websites. I’m an avid reader, so when I come across a well designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. And if the site provides a pleasant reader experience, I’ll bookmark it and visit it again.