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As a web development company with nearly two decades of experience in website design and print media creation, we are always learning more about our craft and online marketing. This section of our website highlights various informative articles intended to help anyone with improving their online success.

Web Site Design Writing Content Website Promotion
Search Engine Optimization Search Engine Marketing Social Media Marketing
Business Strategies Linking Strategies Google


5 Common Facebook Tactics That Do NOT Work!
SMM Social Media Marketing
Written by Tinu AbayomiPaul   
Thursday, 08 July 2010

There are about ten common Social Media Marketing (SMM) Facebook tactics. (You can probably think of more, but most are a derivative of one of these ten.) It may surprise you to learn that five of these marketing tactics don’t even work - that’s fully half!

Read more... - 5 Common Facebook Ta...
 
Tips to Make Copywriting In Your Landing Page Effective
Writing Content for the Web
Written by Pilar Torres Wahlberg   
Thursday, 01 July 2010

The term “website writing” creates a notion that means everything from copywriting a landing page to SEO (Search Engine Optimization) writing. Other site owners even think of it as their product description content, reviews, and articles. But these writing styles really differ from one another.

Read more... - Tips to Make Copywri...
 
The Future Format of Web Advertising: Branded Entertainment
Website Promotion
Written by Jerry Bader   
Sunday, 27 June 2010

How do you deliver a marketing message to a web audience that hates advertising? A few years back I proposed a solution based on short-form television style programs: the “120 Second Solution”, two minute brand-story commercials formatted in a mini three act web video presentation.

Read more... - The Future Format of...
 
Cutting Edge Website Design: The Key to Online Success
Web Site Design and Development
Written by Adeline Rekli   
Friday, 25 June 2010

More and more people are starting their own online businesses, and the competition within any particular marketplace is getting more and more intense. This is why having the right website design is now such an important part of the success of any online enterprise. Remember, your web site is your store window and just like any good store, the best window dressing will attract the right customers in droves.

Read more... - Cutting Edge Website...
 
Web Design FAQ: 10 Questions to Ask Yourself Before Designing a Website
Web Site Design and Development
Written by Herman Drost   
Thursday, 24 June 2010

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure setup for failure. There are 1000s of abandoned sites on the web due to lack of careful planning. Before designing your website you should ask yourself some questions to avoid making mistakes down the road.

Read more... - Web Design FAQ: 10 Q...
 
The 5 Steps to a Social Media Avalanche of Customers
SMM Social Media Marketing
Written by Doug Firebaugh   
Wednesday, 23 June 2010

“Build it and they will come” the saying goes... Not!!!

You can build a blog or video site and you can still be lacking connections. Connection is the nuclear core of social media. But you must make an effort in order for that to happen.

Read more... - The 5 Steps to a Soc...
 
5 Reasons to Build Multiple Niche Websites and Leverage Them
Web Site Design and Development
Written by Debbie Everson   
Wednesday, 09 June 2010

Having a single website allows you to showcase all your services in one place. Imagine having multiple websites, each of which focus on a different service altogether. A single e-commerce website is likely to contain hundreds of pages which describe each product in detail. Having multiple micro websites would allow you to categorize the products and list them in their respective individual niche website.

Read more... - 5 Reasons to Build M...
 
How to Use Facebook to Promote Your Business
SMM Social Media Marketing
Written by Ivana Katz   
Friday, 04 June 2010

Today one of the most popular ways to market any business online is using Facebook. Facebook allows you to put your business in front of thousands of people using different online tools. If done properly, you can establish a relationship and credibility with a large number of people - who in turn, will visit your website and purchase your products and services.

Read more... - How to Use Facebook ...
 
Are You Putting Enough Emphasis On Your Website Content?
Writing Content for the Web
Written by Jamie Lyons   
Friday, 04 June 2010

Search Engine Optimization (SEO) is a science which is perpetually in flux. With each new day come fresh announcements which claim to revolutionize not just the industry but also the internet at large. Alongside these announcements are an almost limitless stream of blogs and articles written by self-labeled ‘SEO Experts’ which purport to provide guidance as to the definitive strategy to put your website at the top of search results.

Read more... - Are You Putting Enou...
 
Google Local Business Center: A Major Update and a New Name
Google
Written by Merle   
Tuesday, 01 June 2010

If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot - and you don’t even need a website.

Read more... - Google Local Busines...
 
5 Useful Website Design Tips For A More Reader Friendly Site
Web Site Design and Development
Written by David Jackson   
Tuesday, 01 June 2010

One of my favorite things I like to do when I’m online is browse the Internet and check out other marketing websites. I’m an avid reader, so when I come across a well designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. And if the site provides a pleasant reader experience, I’ll bookmark it and visit it again.

Read more... - 5 Useful Website Des...
 
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