The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.

It's been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google's listings much fresher.

Consider this scenario: You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it's not.

Sometime within the next few days Facebook is going to introduce Frictionless Sharing. Maybe it's already happened in your neck of the woods. If not, fear not. It's on the way. But the big question isn't when. The big question is, will you be ready?

Yes, you read the title right.  Less traffic from organic search traffic can be better when the site attracts the wrong kind of traffic, and fewer leads can be better when the site attracts the wrong kind of leads.

Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent.

Finding effective and sustainable methods of building links to your website can prove challenging. However, with some effort or investment on your part, it is possible to enjoy an increase in direct traffic as well as a boost to your link profile and search engine rankings through an ongoing link building strategy. There are tried and tested techniques that have been used for years that help build links in volume, as well as techniques that aim to build a smaller number of links but of much higher value – the perfect combination for a natural looking and effective search engine link profile.

Business owners are always looking to optimize advertising and use the best locations on the Internet. Ultimately, they need to measure whether the time and effort – and the money spent are worth it. Facebook is one of those prime Internet sites that is emerging as an attractive location for advertisers. With over 500 million active users – Facebook is a force to be reckoned with – and probably one worth considering for advertising your company’s goods and/or services.

Sometimes SEOs and site owners encounter the problem of their sites suddenly going down in the search engine results pages for no particular reason, it seems. When this happens, it is often hard to figure out why your rankings nose-dived.

What is a QR code? Basically, a QR code is a sophisticated bar code. So what makes QR codes different than the typical bar codes you see on food products and other items?