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Homepage Last updated: February 4, 2012
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writing-content-for-the-web 21 pages
Are You Putting Enough Emphasis On Your Website Content? - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Personally, I can think of no other factor which has anywhere near the same impact on the success of a website than its content. Spending time on your website content is crucial for online success.
An Informal Look at Writing Online Content - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
I get many questions about my job as a copywriter and SEO practitioner and for the most part, they follow a similar theme - What do you do? and Could I do it?
15 Proven Copywriting Techniques to Help Improve Your Sales Conversions - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
I am sure you have heard the old adage, the more things change, the more they stay the same. This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago, are just as effective increasing sales conversions today.
Article Marketing Success Tips: How to Write and Promote Articles - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
One of the most powerful and effective ways of promoting your business is through the method of article marketing. However, like any other marketing method, in order for article marketing to be successful it has to be executed properly.
5 Essential Elements of Successful Article Marketing - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
If you understand the How and Why of writing great articles, perhaps you can generate more sales from your articles than I have from mine. But if you miss the point of this article, you are likely to never make any money at all with article marketing.
Beyond Grammar: Easily Avoided Copywriting Mistakes - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Errors of grammar, syntax, spelling or revision are fairly obvious and can be averted with a simple double-check by running your article past a colleague for critique. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.
The Lifeblood of the Internet - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
If you’ve been involved in marketing of any kind over the last two decades, I am sure you have heard the saying, Content Is King. Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.
Copywriting Tips: How to Market Benefits vs Features - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product or service, rather than the features. Not understanding benefits vs features is also the primary reason that so many marketing campaigns fail.
Article Writer: Do You Need One? - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Content is King! Your web presence needs content that your audience will be interested in, period. People go to websites for the content they provide. Now you need to ask yourself – do you have the writer?
Stumped For What to Write About? 15 Article Topic Ideas - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
When you are doing article marketing, you need to create a steady flow of articles. Do you ever dread sitting down to write because you’re just not sure what to write about?
How To Write Effective Web Copy - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Writing effective web copy begins with an understanding of what the goals of your website are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember, you are trying to get someone whom you cannot see and have never met take a step towards building a relationship with you or your company.
Why You Should Create Controversial Content at Least Once a Week - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Last week, like every other week, I wrote an article. This was one of the biggest traffic draws from a single article that I have had in years. It is still producing a steady stream of traffic, sales and subscribers. There was a controversy surrounding the article...
Article Marketing Tips: 7 Ways Articles Can Boost Your Business - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
There are dozens of ways that articles can help blast your business ahead of the pack, but I have chosen to list seven of my favorites. Take a look and see which one is most attractive to you!
Article Marketing Advice: Increasing the Readability of Your Articles - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
When it comes to writing articles to promote your online business, it is important to consider more than just your marketing goals: it is essential that you also focus on writing articles that people will want to read.
The Seven Deadly Sins of Website Copy - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
I am always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. I have found that there are seven common mistakes. Is your website committing any one of these?
         
website-promotion 18 pages
Twelve Clever Ways to Boost Your Traffic - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
To grow your sales, you need to boost your website traffic and/or your conversion rates. Below are twelve things you can do right now to start increasing your traffic and get those sales.
QR Codes: What They Are and How to Use Them - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
What is a QR code? Basically, a QR code is a sophisticated bar code. So what makes QR codes different than the typical bar codes you see on food products and other items?
The Impatience of Internet Marketing Newbies - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
If you attempted to take a test without first studying, chances are you would fail. Yet thousands of Internet Marketing newbies put up a website everyday without having the slightest idea how to promote it or what website promotion is. And guess what happens... They fail!
How to Navigate the Online Marketing Slippery Path - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
It is NOT an easy task to be successful at online marketing. Here are 10 key tips and suggestions to keep in mind as you make your way along online marketing routes.
How to Use Web Video as an Effective Communication Tool - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Now that just about everybody is a believer in Web video, it is time to figure out just how to use it effectively as a marketing communication tool. Capture market share by communicating using techniques that actually lead to more audience engagement, more memory retention, and more sales leads.
Ways To Drive Free Targeted Traffic To Your Website - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
It is sad to experience having a website developed at great cost and then it does not get any visitors. But that is probably only because you do not know how to drive free targeted traffic to your website.
The Future Format of Web Advertising: Branded Entertainment - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
How do you deliver a marketing message to a web audience that hates advertising? A few years back I proposed a solution based on short-form television style programs: the 120 Second Solution... Branded Entertainment!
What Marketing Do You REALLY Need Right Now? - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
What marketing tools and structures do you really need in place so that your business grows at a healthy pace? Here are four foundational marketing elements that every business needs to have in place...
Become a Thought Leader: 7 Tips to Becoming THE Expert Fast with Article Marketing - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
A thought leader is essentially a trusted resource. And, in an information economy, a trusted resource is extremely valuable. Thought leadership will propel your business in ways that you could never imagine.
7 Tips to Be a Successful Online Marketer - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Perhaps a quick introduction and disclaimer is best to start this article on Internet Marketing. Mainly because you should know who is talking and what you are getting yourself into. Do not get the wrong impression, you can become a successful online marketer, but it will take a lot of time and work on your part.
39 Free Low-Cost Tools for Marketing Your Small Business Online - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
A compiled list of the most popular (or most useful) low-cost or free small business marketing tools. You might be using some of them already, but you are sure to find a couple that will round out your small business marketing toolkit nicely.
Link Building Best Practices: A Guide to Effective Link Building Methods - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.
How To Use Ezine Publishing to Triple Your Traffic Without Google - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
SEO (Search Engine Optimization) is something you should pay attention to and be diligent about because in the long run there is no doubt it can pay off. However, there seems to be a definite skew in online marketing towards getting on the front page of the search engine in comparison to other powerful methods of traffic generation such as Ezine Publishing and Article Marketing.
The Road to Online Marketing Success Requires Commitment - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Unsuccessful online marketers are notorious opportunity seekers – giving an opportunity only a couple of weeks to start showing results, before changing directions to chase the next flavor of the week. It almost seems that the majority of online marketers are chasing get-rich-quick schemes, rather than trying to develop a legitimate business.
Guide to Listing on Dmoz - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Dmoz is a human edited directory that has been running since 1998. It was created as a cooperative environment that would allow volunteer editors to keep up with the internet explosion. Yahoo used to be a directory not a search engine and Dmoz was an alternative to this.
21 Ways to Use Your Articles for Maximum Website Exposure - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Most people think article marketing is just about getting links. They could not be any more WRONG! Article marketing is about getting your message out to as many prospects as possible.
How Article Marketing Can Help You Even If You Own a Local Business - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing? Local business promotion using articles creates targeted traffic!
Why You Should Use Article Directories to Promote Your Website - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly.
         
business-strategies 14 pages
Are You Sacrificing Your Long Term Internet Marketing Success For Short Term Profits? - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
One thing about Internet marketing is that all the strategies you implement require a level of specialization in order to be successful. Very often, this causes online start-up businesses to sacrifice consistent, passive long-term profits for short-term gains.
Why Social Media Has Gone Mainstream - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream?
If Content is King Then Why Does Your Online Business Have No Website Traffic? - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Content is King when it comes to getting your web site well ranked and tons of targeted website traffic. But continually adding fresh website content to your site can also create many problems for people who are just starting out.
5 Best Practices for Content Distribution - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Creating excellent content is a key element of optimizing your online presence. However, once you have created fantastic information you still need to properly disseminate it.
Brand Me: Defining Yourself - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Define yourself. When beginning, this is the first step in branding yourself. You need to realize that you are very good, even an expert, at what you do. Now think, Brand Me!
Niche Marketing: How to Target Your Marketing Efforts and Master Your Business Niche - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
If you want to make more money in todays competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best...
How Choosing a Niche Can Improve Your Chances of Success with Your Online Business - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
If you are thinking about starting an online business, the first step you should take is to find a niche product or service. A niche is a product or service that serves a highly targeted audience with specific needs. Why is this important?
Increase Website Traffic With Direct Mail - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Although it was a very long time ago, I remember clearly how concerned I was when the Internet really started to take off. All of my friends were convinced that my highly successful career path in the direct mail industry was sure to be a short one.
3 Marketing Mistakes That Sink Business in a Recession - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
A recession does not mean the end of your business unless you navigate those rough waters blindly. Here are three rocks that can sink your business ship unless you avoid them while navigating the dangerous waters of a tough market. You might get wet but no need to capsize.
Online Businesses Fail Due to These 7 Reasons - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
In putting up an online business of your own, it helps a lot to know that there are various types of online businesses and that there are those types which are not that demanding. That is why it is necessary that you carefully choose the business you are going to put up.
Track and Measure Your Advertising, Customer Acquisition Costs, and the Lifetime Value Of A Customer - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing – Cost Of Customer Acquisition and Advertising ROI (Return On Investment).
Why You Should Do Your Homework Before Investing In An Online Business Opportunity - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Before you consider spending a lot cash on an online business opportunity, please be aware of those who are preying upon Internet newcomers. The Internet is full of fraudsters looking to get your money and steal your your dreams.
Over Analysis Will Kill your Business - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Have you ever come across the saying analysis - paralysis? This is a superb phrase that ideally describes the processes and difficulties faced by a large number of entrepreneurs in this day and age. Do not let over analysis kill your business!
Brand Your Business Correctly as First Impressions Count - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
When you create a brand, you set yourself apart from the competition. This differentiation allows you to create a potential bond between yourself and your target audience, convert your prospects into clients and then retain them. Branding has many elements to it, and you must ensure that you pay attention to each one.
         
linking-strategies 10 pages
Six Ongoing Link Building Techniques You Should Be Employing - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
There are tried and tested techniques that have been used for years that help build links in volume, as well as techniques that aim to build a smaller number of links but of much higher value – the perfect combination for a natural looking and effective search engine link profile.
5 Types of Links You May Not Have Thought of Tracking - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Think you are doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? A lot of visitors show up as Direct Traffic. Do you ever wonder where they came from?
What Strategic Link Building Means To You - Joomla!® CMS Website Design Web Development | Northern Kentucky Cincinnati OH | Worldwide TeleNet
Strategic link building can gratify your desires to make it big online. Even though a minor tweak in your site can get you enough traffic through search engines, there are other more sensible procedures to use your time and money to ensure a high influx of targeted traffic.
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