Consider this scenario: You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it's not.

Sometime within the next few days Facebook is going to introduce Frictionless Sharing. Maybe it's already happened in your neck of the woods. If not, fear not. It's on the way. But the big question isn't when. The big question is, will you be ready?

Business owners are always looking to optimize advertising and use the best locations on the Internet. Ultimately, they need to measure whether the time and effort – and the money spent are worth it. Facebook is one of those prime Internet sites that is emerging as an attractive location for advertisers. With over 500 million active users – Facebook is a force to be reckoned with – and probably one worth considering for advertising your company’s goods and/or services.

Many companies will want to start their own social media marketing campaign and create a Facebook page or Twitter account. The problem with is they do not have a clue on how to run a successful social media marketing campaign! Here are the 10 most basic rules when it comes to social media marketing...

More and more people are spending their hours on Facebook! So if you have a business and don't have a Facebook fan page yet, you are missing out on the free advertising opportunity Facebook has to offer. Here are eight good reasons why you have to get that Facebook Fan Page up and running as soon as possible.

If nothing is certain, one thing is - social media is losing its magic. What once was a new and improved way to keep in touch with your closest loved ones, has now become just another sales pitch to convince you to sign up to another dreadful business opportunity, newsletter, product, or service. There is no opening or closing - simply raw advertisements that lack sincerity. These people advertising their products don’t care about you or your general interests. They are too set on the idea that you’re going to sign up and turn them into a success.

One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “State of the Union” on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving.

Most business professionals are on LinkedIn at this point.

LinkedIn tells us that:

• LinkedIn has over 70 million members in over 200 countries.
• A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members.

There are about ten common Social Media Marketing (SMM) Facebook tactics. (You can probably think of more, but most are a derivative of one of these ten.) It may surprise you to learn that five of these marketing tactics don’t even work - that’s fully half!

“Build it and they will come” the saying goes... Not!!!

You can build a blog or video site and you can still be lacking connections. Connection is the nuclear core of social media. But you must make an effort in order for that to happen.