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As we work with our clients who need web design and Search Engine Optimization (SEO) services, we observe that many are unclear about what their existing or proposed websites can do for them. To that end, we share with them the highlights of what works and we aim to educate interested clients about ever-changing web standards, good design, content, as well as sound SEO practices.
While the web has been changing and evolving since it began, now the changes are coming even more quickly. Shifting search engine behavior can come as a shock when it brings a website’s position down in Search Engine Results Pages (SERPS) in a matter of days or weeks. Unfortunately, this is common. Sites with old and tired content are increasingly being hit hard.
In view of all this, we’d like for clients and readers of this article to have the most benefit possible from the evolving web, especially with its real time searching, social media, and other ongoing developments. Such changes transform our websites over time, just as they change the world of business and information. There’s a lot that goes into getting good results on the web and the fact that it’s always changing, creates a pretty complex situation for web site owners.
Websites should change over time though many site owners would rather they did not. The alternative is not being easily found by search engines or users. Faced with this choice, smart website owners find out and implement what it takes to keep up. With the search engine algorithm changes made recently, many know they must either fix the old site (if it’s fixable) and expand from there - or, create a new search engine friendly website that has maximum potential.
From what we see, people are more likely to succeed on today’s web if they realize the following “web facts” and act on them before these facts become painfully obvious:
1. One Must Have a Plan That Works
How will people find your website? How search engine friendly is the code and the overall site navigation and structure? How quickly do the pages load? Is there a plan for growth that allows for future changes, blogs, shopping carts and so forth to be added? Is the site owner limited by an obsolete hosting platform?
2. The Conversion Rate is Key
How does the site owner wish to benefit when website visitors appear? How will those visitors be encouraged to browse, shop, download helpful tools, read articles, or watch videos that may be offered? How can the casual visitor be converted into an involved and loyal user who chats about the site with friends and colleagues? What does the website conversion rate reflect?
3. No Website is EVER Done or Complete!
Any successful website needs regular updating. More and more, sites need to look and feel current. Web site users and search engines alike want to find a current, vibrate and lively online destination. One needs a plan for new and changing high quality website content. One’s own site and the web in general is a moving target that we need to stay after.
New and consistant learning is essential. Putting the results of that new learning and knowledge into actual action is even more essential. A web site needs a life of it’s own. In order to incur engagement all around the web, the site should be built and developed from the very beginning to encourage a lot of purposeful activity. We have a more dynamic Internet than we did even a few years ago, and that’s a massive understatement! The question to ask is, how does the website owner plan to get their website out into the world and regularly engaged with their target market?
Thank you for reading this article today. We here at Lone Bird Studio in Asheville, NC wish current and future website owners alike a pleasant learning experience and long term success, especially with all of their web design and search engine optimization activities. With consistent involvement on your part as a responsible website owner, you CAN keep up with and take advantage of the ever evolving web!
Chris Kaminski has been owner and head designer since he started Lone Bird Studio back 1979. While his marketing experience crosses all media formats, Chris is settled firmly into web design and marketing. With his first website going up in 1997, Chris has one of the leading Web Design Studios in Western North Carolina. Check him out at: www.lonebird.com.
This article courtesy of SiteProNews.com
Need help? Call 859-689-1639 or get your Free Website Analysis now.
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