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Having a single website allows you to showcase all your services in one place. Imagine having multiple websites, each of which focus on a different service altogether. A single e-commerce website is likely to contain hundreds of pages which describe each product in detail. Having multiple micro websites would allow you to categorize the products and list them in their respective individual niche website.
In simple terms, multiple niche websites or micro sites support the main website by focusing on the content and driving traffic to the main site. You should build multiple niche sites only if you have the required experience in each niche. You must remember that each micro site requires a lot of time and resources dedicated to it.
You Can Build Multiple Niche Websites In The Following Way:
- Use a different domain name for each micro site.
- Create a sub domain for every niche website.
- Create subfolders within the main website.
Each of the above can be used depending on the resources available to you. But, the best results for SEO (Search Engine Optimization) will be achieved by creating a different domain for each individual niche website.
Advantages of Having Independent-Multiple Niche Websites:
- No Fear of Website Downtime. Even if one of the websites goes down, all the other micro websites will be live and running. If you have only one main website and there's ever any system downtime, you will lose a lot of traffic and mainly, conversions.
- Increase in Quality Back Links. You can link each of your micro sites to the main website. This will increase the number of good quality backlinks to the main website. Eventually it will lead to higher rankings in the search engines and as a result, more traffic going to your main website.
- A Number of Authoritative Websites. If you optimize your micro websites well, over a period of time they will begin to hold well on their own. Such websites go on to become authoritative in their niche. This makes the entire experience of creating micro sites worthwhile and truly enriching.
- You Can Expand Your Online Empire. Multiple niche websites give you a chance to take your business to the next level. Once your micro sites start ranking well in local search engines, you can focus on getting into the top results of other countries.
- You Can Tap Into the Needs of Your Visitors. Web analytic tools play an important part in understanding your website visitor's behavior. You can use the Google Analytics tool to better understand the influence of your micro sites in every country. This will enable you to analyze the market of your services locally, regionally, as well as other countries too. You can gain important insights and make strategic decisions for your business with this huge accumulation of online traffic data.
The most successful example of multiple niche sites is that of Google.
Google has tightly integrated all its micro websites (e.g. Google AdWords, Google AdSense, Webmasters Tools, etc) and turned each of them into an authoritative website in their own right.
Building multiple niche websites and maintaining them is not an easy task. However, with enough time and effort they bring successful results in the form of increased lead generation.
Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and a Search Engine Optimization Agency to over 2,000 small businesses. Read my SEO Blog for more great hints and tips.
This article courtesy of SiteProNews.com
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