|Web Site Design|
|Search Engine Optimization|
|Search Engine Marketing|
|Social Media Marketing|
How To Use Twitter for SEO
|Articles - SEO Search Engine Optimization|
|Written by Kristina Weis|
|Sunday, 29 May 2011|
Links Tweeted on Twitter Matter for SEO
It's official. Google and Bing include social signals – namely, links that get tweeted on Twitter – when determining rankings in their search results. This was confirmed by Danny Sullivan in his December 1, 2010 post on Search Engine Land, and it was likely a factor for a while before that.
Getting people to link to your site is really all about having great content that people want to share, whether on their blogs or websites, or on Twitter. As Google and other search engines increasingly take note of social activity and the links shared on sites like Twitter, having a good social media presence will become increasingly important for ranking well in search results.
Many companies have been employing social media as a part of their marketing strategy, and for good reason. Now that social activity has so much impact on search engine optimization (SEO), companies that take SEO seriously know they must use social media as part of their strategy for getting onto the first page of search results.
Note for those who are not familiar with Twitter: "tweets" are the 140-character (or less) messages that people post on Twitter. Twitter offers help for new users on its site.
How Can I Use Twitter To Help My SEO?
The ways of search engines are mysterious, and people are always trying to figure out which specific tactics will help more than others. But just as we know that other ranking factors are considered in light of giving searchers the best information for their queries, you can bet that search engines will elevate the best content on the social networks – especially the content that’s shared by real people who have influence.
Based on case studies, the more quantity and quality of tweets that link to your website, the more of a lift you can expect to see in your search engine rankings for the linked-to page or pages.
#1 Mind the Text
When you tweet a link, it's likely that search engines use the text you enter to determine what your link is about. It's very similar to the way that search engines regard anchor text on web pages – the text on which a link is built tells the engines what the linked page is about. This in turn can help the linked page rank better for the keywords contained in the anchor text.
#2 Who Says?
Who links to you on Twitter matters. You probably know already that it’s more beneficial if influential tweeple – “people” in Twitter-speak – tweet about you, or retweet your tweets, because they will reach a wider audience. The same is true for the SEO value of Twitter. Google and Bing both say they look at the author’s authority or quality when evaluating links that appear in tweets.
The search engines are mum on how they determine author quality, but here are some indicators of authority that SEO experts think search engines consider:
Think of it this way, who would you rather have link to your website?
The idea of author quality is much like PageRank for web pages. If a web page has 100 links, each from a different page with a PageRank of 0, they probably provide the same SEO value as a single link from a web page with a high PageRank. A link tweeted by a respected and well-followed person on Twitter will be worth more – both for your reputation and your SEO – than 100 tweets from spam-y bot accounts.
Something to keep in mind is that using bots or cheap labor to create a ton of Twitter accounts and tweet links to your site would be nothing but a spam-y waste of time and money. You won’t get any SEO value, and you could be identified as a cause of Twitter spam.
If you notice a spam-y Twitter account, click “report [username] for spam”.
What Can I Do To Encourage Tweets and Links?
What Do We Know About Twitter and SEO?
The people at one website noticed the site suddenly ranked on the first page for a particular keyword right after the site was linked to by a prominent Twitter account – one with more than 350,000 followers – and that tweet was retweeted more than 100 times.
In a recent experiment, people were asked to link to one page from their website, or tweet a link to another page. The results so far? The page that was linked in 522 tweets outranked the page that was linked 646 times across 36 different websites. It showed up as the first result for a specific keyword search.
Points of Order
What We Don't Know
I expect that we'll know more about Twitter for SEO as more information is gained from experiments and studies.
Taking note of social activity makes SEO and search engine algorithms more complicated than before, and hopefully better equipped to produce search results that really matter to people.
For website owners, it makes sense to think about earning links in the social networks, as well as on websites and blogs. Don’t leave the benefits of sharing on the social Web on the table.
Kristina Weis of AboutUs.org is the author this article, originally published on AboutUs.org, was contributed by. She is a community manager for AboutUs.org who talks with a lot of website owners who are trying to promote their business online. Have a question? Contact: @KristinaWeis
Need help? Call 859-689-1639 or get your Free Website Analysis now.